Image by Wolfgang Hasselmann

MISSION

Image by Theme Inn

our drive 

There are now 41,415 animal and plant species on the IUCN Red List, and 16,306 of them are endangered species threatened with extinction. We strongly believe all creatures on earth play an important role in the health of the world's biodiversity and their preservation and protection is critically warranted. Each species deserves a chance at life without being threatened by poaching, habitat destruction, or illegal trafficking. This is the driving force behind P.E.T.A.L.

Image by sarah stockman

importance

Plants and animals live in a harmonious world, where one species depends on another for survival and this interaction is the foundation of a healthy ecosystem. When a species becomes endangered, it is a bioindicator that the ecosystem is slowly unraveling. Without a healthy environment, our own health is at risk.

Image by Pedro Honn
Image by Aaron Burden

Kids make a difference

We think all kids are superheros with superpowers to change the world for the better. We believe the more kids know about the value of the earth and all the wonderful species found in it, the more they will be inclined to help preserve our biomes for generations to come.

our mission

At P.E.T.A.L, our mission has been to empower kids to know more about our earth and its species by providing them the necessary resources to learn, take action, and make an impact for Earth and its wildlife. We create hand-designed, educational products for kids that teach them about Earth’s biomes, endangered species, and the importance of conservation around the world. 100% annual net profits are donated to wildlife charitable organizations to advance their mission to protect endangered species and to schools to further life science, biology, and wildlife education in their curriculums. Together, we are able to one day see our wildlife in abundance.