Image by Wolfgang Hasselmann


Image by Theme Inn

our drive 

There are now 41,415 animal and plant species on the IUCN Red List, and 16,306 of them are endangered species threatened with extinction. We strongly believe all creatures on earth play an important role in the health of the world's biodiversity and their preservation and protection is critically warranted. Each species deserves a chance at life without being threatened by poaching, habitat destruction, or illegal trafficking. This is the driving force behind P.E.T.A.L.

Image by sarah stockman


Plants and animals live in a harmonious world, where one species depends on another for survival and this interaction is the foundation of a healthy ecosystem. When a species becomes endangered, it is a bioindicator that the ecosystem is slowly unraveling. Without a healthy environment, our own health is at risk.

Image by Pedro Honn

our mission

At P.E.T.A.L, our mission has been to empower kids to know more about our endangered species and to support schools and wildlife conservation groups dedicated to preserving the welfare of those species. We are so proud that each of our boxes is filled with original books, games, and activities to give the resources to young children to make the world better and that we can take part in the preservation and protection of our species and biomes around the world. 100% net profits donated to wildlife charitable organizations to further their mission to protect endangered species and to schools to incorporate wildlife education into their curriculums. Together, we are able to one day see our wildlife in abundance.