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Image by Pete Nuij



Birth of a nonprofit operated by sisters and their mom with a passion for wildlife

Our love for wildlife started at a young age. We have early memories of our father taking us to zoos and teaching us all about our planet, the predator-prey relationship that is crucial to keeping nature in balance, and what we can do to help protect mother Earth.


As the years went by, we would visit conservation centers and see the amazing work that people from all around the world were doing.


At home, we would watch our father create breathtaking paintings of all wildlife and publish his own books on various wildlife topics.


Suffice to say, his passion for wildlife rubbed off on us. We wanted to share this passion with all kids, just like he did with us. This is why we started P.E.T.A.L!

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At P.E.T.A.L, our mission from day one has been to empower kids to know more about our earth and its species by providing them the necessary resources to learn, take action, and make an impact for Earth and its wildlife. This is why we created P.E.T.A.L. Combining our love for wildlife and creativity, we strive to create original, hand-designed, educational products for kids that teach them about Earth’s biomes, endangered species, and the importance of conservation around the world. Learning with a purpose, for a purpose. 

Image by Eric Murray

Make A Purchase, 
Make A Difference

100% annual net profits are donated to wildlife charitable organizations to advance their mission to protect endangered wildlife and to schools to further life science, biology, and wildlife education in their curriculums. Your contribution makes a big difference and P.E.T.A.L, along with the creatures of our planet, thank you!

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