Image by Wolfgang Hasselmann


Image by Theme Inn

our drive 

There are now 41,415 animal and plant species on the IUCN Red List, and 16,306 of them are endangered species threatened with extinction. We strongly believe all creatures on earth play an important role in the health of the world's biodiversity and their preservation and protection is critically warranted. Each species deserves a chance at life without being threatened by poaching, habitat destruction, or illegal trafficking. This is the driving force behind P.E.T.A.L.

Image by sarah stockman


Plants and animals live in a harmonious world, where one species depends on another for survival and this interaction is the foundation of a healthy ecosystem. When a species becomes endangered, it is a bioindicator that the ecosystem is slowly unraveling. Without a healthy environment, our own health is at risk.

Image by Pedro Honn

our mission

At P.E.T.A.L, our mission has always been 2-fold: 1) To educate and bring awareness to endangered species to kids and 2) to support wildlife conservation groups who achieve monumental goals in saving our species and their habitats. We are so proud that each of our products shares a piece of education about endangered species, but we’re even prouder that we can take part in the preservation and protection of our species and biomes around the world. By donating 100% of our annual net profits to conservation organizations, we are able to support their monumental efforts in reversing endangerment and one day see our wildlife in abundance.