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Hi! We're P.E.T.A.L, a women-operated nonprofit

Our mission is to teach kids about Earth, endangered wildlife, and habitats through creative, educational products. All thoughtfully hand-designed by us and hand-packed in sustainable packaging.
We strive to empower young minds to make the world better.

our brand



P.E.T.A.L_Paw Print

unique & Handmade


Like the pride of a lion, we are incredibly proud of the educational products we create and humbled to make a difference for our earth.

Like paw prints are unique to each animal, each and every product is designed, illustrated, and written by us, which makes them one-of-a-kind and extra special. 

Wise as an owl! We also believe that education is a powerful tool. Every educational product and activity is meant to teach kids the merit of our earth's species. 



 100% net profits donated to wildlife charitable organizations to further their mission and to schools to incorporate wildlife education into their curriculums.

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New Baby Board Book!

Introducing our brand new, handmade touch n' learn board book for 0-3 yr olds!


Age 0-3 yrs

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Age 4-6 yrs

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Age 7-10 yrs

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Boxed collections

Need help choosing? We also offer specially curated educational boxes to take the guesswork out of what products to buy! Each themed box supports a different area of endangered species protection and education. 

Best sellers

For the planet


We pride ourselves in using sustainable packaging whenever possible that is recyclable and naturally biodegradable to reduce our carbon footprint. 

We are proudly a certified California Green Business!

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You can now find our products at Discovery Cube, Santa Ana, CA!